Comfort Remote Site Services Ltd. (Comfort) was a remote-site food service company based in Oakville, Ontario. The chairman and chief executive officer (CEO) of Comfort was preparing a bid for the catering, housekeeping, and janitorial services for the Gregory Mine, an iron ore mine owned by Yellowstone Mining and located 320 kilometres north of Yukon, Canada. The remote food services industry involved a highly competitive bidding (often closed) process. .....more

Teaching note for product 9B18M105.

Teaching note for product 9B17B018.

In 2016, the owners of Styles Inc. (Styles), a bespoke tailoring company in Toronto, Canada, needed to decide whether to discontinue the least profitable of the company's seven clothing lines or to increase that clothing line’s retail selling price. Over the previous six years, Styles had been financially successful, and customer retention was a major factor in this success. However, competition was increasing and profits were shrinking. Should .....more

The senior vice-president of the strategic partnership sector at Tower Foods Limited, a large food service and facilities provider, had to find a way to retain a large client, North Cove University, and make the current business profitable for the company. Many of the agreements negotiated for and agreed to in the current contract were verbal commitments; however, some of the client's upper management team had changed since the contract was signed .....more

Teaching note for product 9B17C032.

Teaching note for product 9B17C031.

The vice-president of the structural division at TTWM Engineering Incorporated, a rapidly growing engineering firm, had hired a well-known structural engineer to lead the company’s location in Markham, Ontario. This new engineer brought knowledge and expertise to the company’s clients and, in the past year, his location was the most profitable for the company. However, there were tensions between the new engineer and other staff in the Markham office. .....more

In July 2016, the founder and president of Lockbox Social Inc., an American social media management company for real estate agents, was contemplating whether to offer search engine optimization (SEO) as a new product. He needed to decide whether to pivot his business to pursue SEO exclusively, include SEO with the current product mix, or stay with the status quo and reconsider SEO at a later date. How would the two products—social media management .....more

Teaching note for product 9B17B017.